Getting Started: Measuring Impact

After completing any "Tactics" within the Goals of Advertising, you’ll see a new section appear on your Home Page titled “Running Campaigns”. This section can act as your command center for understanding the number of active campaigns on each channel, and where you need to go to understand their impact.





Campaign Performance Details

Understand efficiency media metrics such as: CPM, CTR, CPC.

Playbook Performance Details

Understand account-based metrics such as: accounts reached/visited/engaged, and number of unique visitors/page views.

Account-Based Advertising Report

Understand account-based metrics across all of your advertising campaigns such as: accounts reached/visited/engaged, number of unique visitors/page views, and influenced opportunities.

Was this article helpful?
0 out of 0 found this helpful

Articles in this section

Chat with an agent
Mon - Fri 10am - 6pm EST
Send a support email
Mon - Fri 10am - 6pm EST
Get the latest product news and join other ABM practitioners