Getting Started with RW Guide (Part 1): Translating Your Marketing Goals to Tactics

RollWorks Home Page

You’ll see these 5 possible goals the first time you log into RollWorks on our Home Page:

Getting_Started_Part_1_1.png

Within each one of these goals, you’ll see the "Tactics" RollWorks offers to address your goals.

Goal 1: Define and Understand your Target Accounts

Getting_Started_Part_1_2.png

Tactic

Benefits

Resources

Learn which Accounts show Intent

(The Account Intent feature is available for customers on a Standard or above package)

See which accounts are showing interest in defined topics

Understand your customers

Defining a strong ideal customer profile (ICP) is fundamental in understanding what companies and types of companies should be added to your TAL

Discover Accounts

 

Find and add accounts to your target account list (TAL) that fit your ideal customer profile (ICP) 

Score your Target Account List (TAL)

(The Account Scoring feature is available for customers on a Standard or above package)

Prioritize your TAL based on attributes that matter

 

Goal 2: Advertise to your Target Accounts

Tactic

Benefits

Resources

Intent Targeting on Web

(The Intent Targeting Playbook is available for customers on a Standard or above package)

Engage accounts showing Intent with two pre-packaged campaigns

Account Targeting on Web

Use these pre-packaged ad campaigns to target your unaware and aware accounts

  

Account Targeting on LinkedIn

(LinkedIn is available as an add-on; contact your Account Manager for details on your specific package)

Advertise to your Target Accounts using LinkedIn’s Sponsored Content Ads

 

Goal 3: Advertise to Specific Contacts

Tactic

Benefits

Resources

Contact Targeting on Web

Deliver ads on Web to people you would like to nurture

Contact Targeting on Facebook

Deliver ads on Facebook to people you would like to nurture


  

 

Goal 4: Advertise to your Site Traffic

Tactic

Benefits

Resources

Retargeting on Web

Deliver ads on Web to visitors who left your website without engaging or converting

Retargeting on Facebook

Deliver ads on Facebook to visitors who left your website without engaging or converting

  

 

Goal 5: Enable your Sales Team

Note: These tactics are available as an add-on; contact your Account Manager to learn more.

Tactic

Benefits

Resources

Sales Insights

Help Sales Reps and Sales Managers better prioritize accounts for outreach by using data science to uncover signals of account engagement and provide account and contact insights directly to your sales org within Salesforce

Contact Data

Find the key decision makers to reach with your campaigns using our database of 320 million verified contacts

Sales Automation

Automate personalized email outreach for key decision makers

  

Was this article helpful?
0 out of 0 found this helpful