RollWorks Home Page
You’ll see these 5 possible goals the first time you log into RollWorks on our Home Page:
Within each one of these goals, you’ll see the "Tactics" RollWorks offers to address your goals.
Goal 1: Define and Understand your Target Accounts
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Tactic |
Benefits |
Resources |
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Learn which Accounts show Intent (The Account Intent feature is available for customers on a Standard or above package) |
See which accounts are showing interest in defined topics |
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Understand your customers |
Defining a strong ideal customer profile (ICP) is fundamental in understanding what companies and types of companies should be added to your TAL |
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Discover Accounts
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Find and add accounts to your target account list (TAL) that fit your ideal customer profile (ICP) |
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Score your Target Account List (TAL) (The Account Scoring feature is available for customers on a Standard or above package) |
Prioritize your TAL based on attributes that matter |
Goal 2: Advertise to your Target Accounts
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Tactic |
Benefits |
Resources |
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Intent Targeting on Web (The Intent Targeting Playbook is available for customers on a Standard or above package) |
Engage accounts showing Intent with two pre-packaged campaigns |
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Account Targeting on Web |
Use these pre-packaged ad campaigns to target your unaware and aware accounts
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Account Targeting on LinkedIn (LinkedIn is available as an add-on; contact your Account Manager for details on your specific package) |
Advertise to your Target Accounts using LinkedIn’s Sponsored Content Ads |
Goal 3: Advertise to Specific Contacts
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Tactic |
Benefits |
Resources |
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Contact Targeting on Web |
Deliver ads on Web to people you would like to nurture |
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Contact Targeting on Facebook |
Deliver ads on Facebook to people you would like to nurture
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Goal 4: Advertise to your Site Traffic
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Tactic |
Benefits |
Resources |
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Retargeting on Web |
Deliver ads on Web to visitors who left your website without engaging or converting |
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Retargeting on Facebook |
Deliver ads on Facebook to visitors who left your website without engaging or converting
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Goal 5: Enable your Sales Team
Note: These tactics are available as an add-on; contact your Account Manager to learn more.
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Tactic |
Benefits |
Resources |
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Sales Insights |
Help Sales Reps and Sales Managers better prioritize accounts for outreach by using data science to uncover signals of account engagement and provide account and contact insights directly to your sales org within Salesforce |
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Contact Data |
Find the key decision makers to reach with your campaigns using our database of 320 million verified contacts |
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Sales Automation |
Automate personalized email outreach for key decision makers
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