RollWorks & Reactful Integration Overview

What is the Reactful Integration?

Integrate your RollWorks and Reactful platforms via an out of the box plug in option so you can identify the account-level or firmographic profile of your site visitors in real time. Powered by the RollWorks’ Site Visitor API, mutual RollWorks and Reactful customers can use RollWorks’ account data to create targeted and personalized experiences without requiring any changes to their website.

Who is eligible to access?

This integration requires a contract with both RollWorks and Reactful - there are a couple paths to leverage the RollWorks and Reactful Integration:

  • RollWorks customers on a Professional or Ultimate package have access to the Site Visitor API, which powers the integration, as part of their package.    
  • RollWorks customers on a Starter or Standard package can optionally access the Site Visitor API, which powers the integration via an add-on to their subscription. Please contact your Account Manager for pricing details.

Features and Benefits


  • Direct integration with Reactful
  • Firmographic or account-level identification of your site visitors in real time
  • People to account-level matching


  • Create Reactions for specific personas powered by RollWorks data to maximize website engagement
  • Customize test, colors, images, etc.
  • Introduce subtle bounces, flashes, pulses, etc. 
  • Customize messaging via sidebars, tooltips, lightboxes, etc.
  • Increase organic and paid conversion rates by creating highly targeted and personalized online experiences at scale
  • Conduct full funnel experimentation optimizing all digital assets with one solution 



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