What is the Site Traffic Revealer
The Site Traffic Revealer enables the identification of your website visitors, in real time, across a variety of account-level attributes. These real-time account-level attributes associated with your website visitors can be used to:
Deanonymize your website visitors and match them to account attributes: domain, company name, industry, company size, revenue, RollWorks Account List membership, Account Group membership, and Journey Stage.
Warning
The attributes Account Lists, Account List EIDs, Account Groups, and Journey Stage are not available in GA.
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- Ensuring consistent messaging for website visitors who are being targeted in RollWorks campaigns for 1-to-many account-based campaigns.
- Personalizing pages with accounts’ company name and content based on their firmographic attributes and what they are researching online through intent-based Account Lists.
- Creating specific pages for strategic accounts in certain Journey Stages.
Using our conversational chat partner integration with Drift you can:
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Personalize your Drift chatbot conversations to ensure consistent messaging for website visitors who are being targeted in RollWorks campaigns and provide competitive talking points to accounts researching competitors or displaying white papers on specific topics, based on intent-based Account Lists.
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Configure your Drift chatbot conversation routing to send high-priority accounts to specific sales teams.
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Personalize your Drift chatbot conversations to ensure consistent messaging for website visitors who are being targeted in RollWorks campaigns and provide competitive talking points to accounts researching competitors or displaying white papers on specific topics, based on intent-based Account Lists.
Data available
At a high level, the Site Traffic Revealer facilitates the push of the following RollWorks data to 3rd party applications:
|
Account firmographic attributes |
RollWorks account identification attributes |
|---|---|
|
*Not available in Google Analytics. See the table below to learn which 3rd party applications support these attributes. |
Click here to learn more about each of these data attributes available through the Site Traffic Revealer.
Supported 3rd party applications
The following applications can ingest data from the Site Traffic Revealer data:
| 3rd-Party Application |
Account firmographic attributes (Domain, Name, Industry, Size, Revenue) |
RollWorks account identification attributes (Account List, Account Group, Journey Stage) |
|---|---|---|
| ✅ | ✅ | |
| ✅ | ✅ | |
| ✅ | ✅ | |
| ✅ | ❌ | |
|
Your own data warehouse |
✅ | ✅ |
Who can access
The Site Traffic Revealer is included for all RollWorks customers with a subscription package at no additional cost. API MUV (Monthly Unique Visits) limits may apply based on your package.
To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.
How to connect
Before you start, you must have a properly configured and installed RollWorks Pixel on your website.
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Log in to RollWorks and navigate to Integrations > Site Traffic Revealer and click the Site Traffic Revealer card.
- Toggle on the Site Traffic Revealer from Disabled to Enabled, or click the button Enable.
- Under Send Data to Google Analytics you can select one of the following options:
| Option |
When should I select this option? |
|---|---|
| 'Send with Google Tag Manager' |
Select this if you use Google Tag Manager and would like to send RollWorks data both to Google Analytics and to other applications such as Hushly or Uberflip. |
| 'Send directly to Google Analytics' | Select this if you would like to write the data directly to Google Analytics, but do not want to use the data for other applications. |
|
'Do not send data to Google Analytics' |
Select this if you do not use Google Tag Manager, but would like to send this data to other applications such as Hushly or Uberflip. |
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Copy the API Attribute Key on the right side.
- Click Save.
To finish your Site Traffic Revealer set-up, navigate to the following guides for partner-specific instructions:
You can refer to this API documentation for additional technical information and the glossary of Site Traffic Revealer attributes available.
Site Traffic Revelaer FAQ
Can I add request additional Site Traffic Revealer attributes?
If you would like to see new RollWorks attributes available through the Site Traffic Revealer, we'd love to learn more about your needs and use cases.
Click here to share your feedback, suggestions, and thoughts with us in the Accountable Marketing Collective, a RollWorks community.
Can the Site Traffic Revealer pull data retroactively?
You can pull data from the start date of when your Site Traffic Revealer integration is completed, onwards. Data prior to the integration start date will not be available.
