Commonly Used Personas and How to Build Them

Commonly Used Personas and How to Build them in Account Targeting Playbooks and LinkedIn Campaigns

  • Some personas can be more challenging than others to target with precision with Account Targeting Playbooks or LinkedIn campaigns.
  • To help you determine what to select when dealing with common personas, here are some examples you can use to target people in certain personas that might be a little trickier to build. 
  • Remember, feel free to adjust the exact attributes being targeted in order to make sure your audience size is aligned to your available budget!

Product Manager

Account Targeting Playbook

Product_Manager_AT.png

LinkedIn Campaign

Product_Manager_LI.png

 

IT and Engineering Decisionmakers

Account Targeting Playbook

AT_IT_DM.png 

LinkedIn Campaign

LinkedIn_IT_DM.png

 

Risk and Compliance/Legal Decision Makers

Account Targeting Playbook

AT_Risk_and_Comliance.png

LinkedIn Campaign

LI_Risk_and_Compliance.png

Data Science/Data Analytics/Data Titles

Account Targeting Playbook

Select the "Data Management" subcategory under "Intent Topics" for the best fit for Data Science/Analytics personas:

Screen_Shot_2020-08-03_at_3.48.44_PM.png

Data_Subcategory_Intent.png

LinkedIn Campaign

You are best off choosing from a variety of specific "Data" related titles when targeting this persona via LinkedIn. Be sure to follow best practices when it comes to using LinkedIn titles!

Screen_Shot_2020-08-03_at_3.53.17_PM.png

VP of Finance or Finance Decisionmakers

Account Targeting Playbook

Screen_Shot_2020-08-03_at_4.15.14_PM.png

LinkedIn Campaign

Screen_Shot_2020-08-03_at_4.14.37_PM.png

Project Managers

Account Targeting Playbook

AT_Project_Manager.png

LinkedIn Campaign

LI_Project_Manager.png

CyberSecurity or Security Ops

Account Targeting Playbook

AT_SEcurity.png

LinkedIn Campaign

LI_Security.png

RevOps/Sales Operations

Account Targeting Playbook

AT_RevOps.png

LinkedIn Campaign

LI_RevOps.png

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