Playbooks Overview

What is a Playbook?

A RollWorks Playbook is a pre-packaged set of advertising campaigns geared towards a specific business / marketing goal. 

Who is eligible to access?

All RollWorks customers on a subscription have access to the Account Targeting Playbook. Customers on the Standard, Professional, and Ultimate packages also have access to the Intent Targeting Playbook.

Features and Benefits

  • Benefit from best practices: We have developed a library of Playbooks that offer different templates of our best practices for marketing to help you achieve your goals.
  • Ensure correct setup: Playbooks ensure that your audiences and corresponding exclusions are set up perfectly to include the right people in the right campaign.
  • Simplify budget allocation: Define a budget for your Playbook and our systems will optimize the spend across campaigns and advertising inventories when applicable towards your goals.
  • Clear reporting: Manage and optimize your Playbooks towards your strategic goals with easy to use reporting.


For more information on RollWorks packages and pricing, please visit our website. If you are a current customer and wish to upgrade your account, please contact your Account Manager or


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