What is a Playbook?
A RollWorks Playbook is a pre-packaged set of advertising campaigns geared towards a specific business / marketing goal.
Who is eligible to access?
All RollWorks customers on a subscription have access to the Account Targeting Playbook. Customers on the Standard, Professional, and Ultimate packages also have access to the Intent Targeting Playbook.
Features and Benefits
- Benefit from best practices: We have developed a library of Playbooks that offer different templates of our best practices for marketing to help you achieve your goals.
- Ensure correct setup: Playbooks ensure that your audiences and corresponding exclusions are set up perfectly to include the right people in the right campaign.
- Simplify budget allocation: Define a budget for your Playbook and our systems will optimize the spend across campaigns and advertising inventories when applicable towards your goals.
- Clear reporting: Manage and optimize your Playbooks towards your strategic goals with easy to use reporting.
For more information on RollWorks packages and pricing, please visit our website. If you are a current customer and wish to upgrade your account, please contact your Account Manager or firstname.lastname@example.org.