Integrating RollWorks and Opensense
- On the Opensense homepage, select Admin > Domain Settings
- In Domain Settings, select Connect to RollWorks
- Complete oAuth
How to use the RollWorks and Opensense Integration
Tag your RollWorks Target Account Lists (TAL)
- Navigate to Identify > Target Accounts
- Choose the TAL you would like to tag and append ::{OpensenseTagName}
Tagging your Opensense Banners
- Navigate to Marketing > Banners
- For the desired banner, click edit and add the tag to the banner
Now, any prospect your team emails that is on a RollWorks Target Account List will see the associated banner(s) in the email.
Best Practices
- Display the same message across display, social, and email.
- Sequence your messages based on where the prospect is at in the consideration and purchase journey.
- Employ click tag naming conventions to measure the performance of unifying your message across channels.