Getting Started with the Opensense Integration

Integrating RollWorks and Opensense

1. On the Opensense homepage, select Admin > Domain Settings 
2. In Domain Settings, select Connect to RollWorks
3. Complete oAuth          

How to use the RollWorks and Opensense Integration

Tag your RollWorks Target Account Lists (TAL)

1. Navigate to Identify > Target Accounts
2. Choose the TAL you would like to tag and append ::{OpensenseTagName}

Tagging your Opensense Banners

1. Navigate to Marketing > Banners
2. For the desired banner, click edit and add the tag to the banner

Now, any prospect your team emails that is on a RollWorks Target Account List will see the associated banner(s) in the email.    

Best Practices

1. Display the same message across display, social, and email.
2. Sequence your messages based on where the prospect is at in the consideration and purchase journey.
3. Employ click tag naming conventions to measure the performance of unifying your message across channels.