Getting Started with Account Intent

Setup & Configuration

In order to use Account Intent data in RollWorks, you have to select the intent topics that you would like to monitor.

  1. Navigate to the Identify > Target Accounts > Account Intent 
  2. Select your intent topics
  3. We will email you in 1 - 2 hours when the data is available

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How to Use Account Intent

Engage the accounts demonstrating intent that are on your Target Account List.

  1. Select the "Run an Intent Playbook" card on the Account Intent tab
  2. Follow instructions to launch a Playbook

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Alternatively, you can:

  1. Navigate to Engage > Playbooks tab
  2. Select the "High Intent Targeting" Playbook
  3. Follow instructions to launch a Playbook

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Align your marketing and sales efforts on accounts demonstrating intent.

  1. Click “Download .CSV” card from Account Intent
  2. Share with relevant teams on a weekly basis

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Discover accounts demonstrating intent that are not on your Target Account List.

  1. Click Discover New Accounts card from Account Intent
  2. Adjust Intent query criteria as needed
  3. Add relevant accounts to a Target Account List

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Please reach out to bowie.sievers@rollworks.com or your Account Manager if you have any questions!

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