ICP Insights Guide

What is ICP Insights

ICP Insights leverages our database of 18 million accounts and 150+ industries to surface the firmographic and technographic composition of your existing customers and those in your pipeline. These insights can be used to help you identify an ICP that aligns marketing and sales efforts. 


What is an ICP

ICP stands for Ideal Customer Profile — the persona of an enterprise, comprised of firmographic and technographic attributes, that's an ideal fit for your product or service. Identifying your ICP is a critical first step in account-based marketing because it ensures that your marketing and sales teams are targeting the same types of accounts that are most likely to close. TOPO reports that organizations with a strong ICP report 68% higher win rates. 

Here's an example of an ICP:



Who can access

ICP Insights is available to customers on any of our paid subscription packages: Starter, Standard, Professional, or Ultimate. 

To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.


Use ICP Insights

You can find ICP Insights under the Identification section of the RollWorks dashboard:


From there, you can set up exactly which audiences you want to learn more about. 

If you have synced to your Salesforce or HubSpot CRM and have set up funnel stage lists for ad targeting that you want further information on, you can select Edit under the Funnel Stages section to determine which lists should be associated with each stage:



Once you have determined the Funnel Stage you want insights on:

Select the desired Attribute:

      • Company Size
      • Company Revenue
      • Company Technology
      • Geography
      • Job Title


  • Select a date range:



Using ICP insights, you can:

      • Share the information with your sales team to ensure you're targeting the same types of companies.
      • Run cross-channel marketing programs to engage companies that match your ICP.
      • Gauge campaign effectiveness and evaluate if your current marketing and sales programs are attracting accounts that match your ICP.

By running analysis on closed-won accounts over time, RollWorks can provide a single source of truth around your ICP. You'll be able to discern if your ICP changes over time or if there are any gaps.

Here's what you may ask (and ICP Insights can answer):

      • Who is making it through each stage of your sales funnel and are there any inconsistencies with your ICP?
      • Should you continue to invest resources against this ICP? Does it make sense to change your ICP attributes?
Was this article helpful?
0 out of 0 found this helpful

Articles in this section

Chat with an agent
Mon - Fri 10am - 6pm EST
Send a support email
Mon - Fri 10am - 6pm EST
Get the latest product news and join other ABM practitioners