Measuring Playbook Performance

The Playbooks summary page provides an overview of performance over a given time period:

1_-_Playbooks_Summary_Page.png

Once you click into each individual Playbook, you will be able to see account-based and person-based engagement metrics, as well as the media metrics (CPM, CPC, CTR).

Account-based metrics: 

  • Accounts Reached: number of accounts from your target account list that were served at least one ad.
  • Accounts Visited: number of accounts from your target account list that viewed at least 1 page on your website.
  • Accounts Engaged: number of accounts from your target account list that viewed at least 3+ pages on your website.
  • New Influenced Opportunities: track all opportunities that were created after experiencing one or more of the influence criteria listed below. When an influenced opportunity is created, we’ll track all associated won revenue.

Influence_Crieria.png

Person-based metrics:

  • Unique Visitors: number of people from your target account list that viewed at least 1 page on your website.
  • Engaged Visitors: number of people from your target account list that viewed at least 3+ pages on your website.
  • Page Views: number of times anyone from your target account list viewed any page on your website.
Was this article helpful?
0 out of 0 found this helpful