Native ads appear as a part of the design of the web page they’re on. Rather than standing out as an ad, native ads tend to have an editorial look and feel, with a softer selling approach. For example, they can appear as recommended content on news sites. These ads have a 9% higher lift for brand affinity and a 18% higher purchase intent compared to regular banner ads. We recommend supplementing image ads with Native ads.
Example
See more examples of native advertising.
Placements
Sizes
- 600x600
- 600x315
- 600x500
Format Requirements
| Supported File Types | JPG, PNG, GIF |
| File Size | Up to 150KB |
| Destination URL (Includes UTM Parameters) | Up to 1,024 characters, no redirecting URLs, URLs can't direct to a payment processor (e.g. PayPal) or video (e.g. YouTube), macros permitted. |
| Title | Up to 60 characters |
| Description | Up to 140 characters. |
| Brand Name | Up to 30 characters |
Additional Considerations
-
Publishers have editorial discretion for native ads on their websites. They can choose to resize your images or hide/truncate your descriptions to ensure consistency with their website.
- Native Ad images should not contain any text. Text can get cropped or not appear in certain placements, which won't deliver an effective ad experience.
-
Third-party ad tags are not supported.
Create Static Native Ads
-
When you get to the Ads step, click Create.
-
Drag and drop your assets into the dropzone. These can be any size greater than 600x600.
-
Fill in the details as needed in the form on the left and preview the changes.
-
If you need to crop or adjust the zoom level in the images used, click on the image in the preview and make your adjustments.
-
Click Create.
-
Review and Launch a new campaign, or Save an existing campaign.