Using NextRoll's Cookie Consent Banner

 Legal Note

This is not legal advice, but rather guidelines based on the current regulatory activity in the European Union (EU), the United Kingdom (UK), Brazil (BR), and NextRoll’s services. The guidelines may change over time to reflect updated best practices. You should consult with your own counsel, privacy professionals, and/or internal resources to determine a comprehensive and appropriate cookie consent solution for your business and your marketing activities.

Before you start, please keep in mind that RollWorks offers you three different Cookie Consent Banner choices:

  1. Option 1: NexRoll's Cookie Consent Banner
  2. Option 2: Custom Cookie Consent Banner
  3. Option 3: No Banner

 Do you need help deciding which option is right for you?

If you need help deciding between the different Cookie Consent Banner options visit this help center article to learn the key differences.


Why do we recommend using the NextRoll Cookie Consent Banner

The NextRoll Cookie Consent Banner is the easiest choice and can be automatically implemented with just one click. This is a simple solution that does not require any additional work.

Our banner helps you comply with recent regulatory requirements for your NextRoll services and is designed to easily let your visitors know why and how cookies and other tracking technologies are used. The visitor will then have to either Allow All or Decline the tracking activity.


NextRoll’s Cookie Consent Banner is compliant with the IAB’s TCF v2.0 standard.


The new TCF v2.0 functionality delivers:

  • Better Transparency: We want to support consumers’ privacy preferences under GDPR and ePrivacy Directive. TCF v2.0 has updated purposes and features to help consumers understand the usage of their data on the first layer of the banner.
  • Consumer Controls: Our implementation makes it easy for consumers to allow or decline cookies at any given time of their activity on the customer's website through a persistent icon.
  • User Experience: The new layout and design are much more intuitive and provide a great balance between consumer choice and customer requirements.

NextRoll is monitoring the Belgium DPA’s decision on the TCF and will update the NextRoll Cookie Consent Banner as necessary.


How to implement NextRoll's Cookie Consent Banner

  1. Log in to Rollworks.
  2. Navigate to Settings > Data Collection > GDPR.
  3. Select the Use NextRoll's Cookie Consent Banner
  4. Click Save.

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What visitors will see the Cookie Consent Banner

The NextRoll Cookie Consent Banner will appear in the bottom right corner when a visitor lands on your site based on the logic below:

Your company location Who will see it?
Outside of the EU, UK, and BR. Only visitors with an EU, UK, or BR IP address. Your traffic from other locations (i.e. US) will not see the Cookie Consent Banner.
In the EU, UK, or BR. All your visitors.

The visitors that are presented with the banner will have to either Decline All or Allow All tracking activity. If after the visitor is presented with the NextRoll Cookie Consent Banner, they navigate to another page on your website without giving consent, the visitor will continue to see the above banner until proper consent is collected.

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RollWorks can't track visitors who don't grant consent

Any visitors that are presented with the banner but that do not grant consent will not be tracked by the Pixel, therefore you will not see any page views tracked in RollWorks for the corresponding account.

Even if the visitor clicks on one of your ads and then is taken to your website, if proper cookie consent is not provided through the banner, the pixel will not fire and as a result, RollWorks will not track the page visit associated with the ad click. This is the most common reason why you may see an ad click without any associated page views in your RollWorks dashboard.

To recap, your website visitors are tracked by RollWorks only after the Pixel fires.

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  • If your visitor leaves your website before they accept the Cookie Consent Banner, the Pixel will not fire they will not be tracked by RollWorks.
  • If a visitor accepts the Cookie Consent Banner but leaves your website before the Pixel loads, the visitor will not be tracked.

Keep in mind that not all visitors may be presented with your Cookie Consent Banner, this depends on your location and your website's traffic location. Jump to this section to learn who will be presented with the cookie consent banner.


NextRoll's Cookie Consent Banner visitor settings

When a visitor clicks the links Advertising Partners or Settings in the banner, the visitor will see a menu to customize their ad preferences. NextRoll’s compliance with IAB TCF v2.0 framework means your visitors will have more transparency in data collection and processing activities. Visitors can exercise their consent based on Purposes and/or Partners.


Customization of cookies based on Purposes:

A visitor may also customize the cookies permitted based on the specific purpose of the cookie. For example, if a visitor does not want to allow a cookie to be dropped for the purpose of “creating a personalized content profile” but will allow cookies for the purpose of “selecting basic ads” then a visitor can object to the Legitimate Interest basis of collection for “creating a personalized content profile” and decline to grant consent for this purpose under the “Purpose and Features” tab of the tool. When that occurs, all partners who collect personal data for the purposes of creating a personalized content profile will either: no longer drop cookies or limit the tracking cookies dropped so as to not exercise this purpose.



Persistent Icon

The NextRoll's Cookie Consent Banner comes with a persistent icon ICON.png that allows visitors to modify their consent preferences at any given time of their activity on your website.

Visitors can click on the persistent icon to:

  • Change the consent settings to Allow or Decline the tracking activity.
  • Customize their consent for specific purposes and features.
  • Customize their consent by allowing selected partners. 



Change the Persistent Icon's placement

As part of following the TCF v2.0 guidelines for the NextRoll Cookie Consent Banner, the NextRoll persistent icon is located at the bottom right corner of your website near the footer of the page. You may need to scroll to the bottom of your browser window to find it. See below for an example of what it should look like:



If this location is unsuitable for you, you may use CSS to reposition the persistent icon. The icon is wrapped in a <div> element with the id value of nextroll_consent_persistent_icon

Below are some examples to reposition the Persistent Icon:

Example 1. Keep the icon in the bottom right corner, but raise it 40 pixels from the bottom of the page.

 #nextroll_consent_persistent_icon {
bottom: 40px;


Example 2: Keep the icon in the bottom right corner, but move it 40 pixels from the right edge of the page.

 #nextroll_consent_persistent_icon {
right: 40px;


Example 3: Move the icon to the bottom left corner of the page.

#nextroll_consent_persistent_icon {
left: 0;
right: auto;


Example 4: Center-align the icon at the bottom of the page:

#nextroll_consent_persistent_icon {
position: relative;
text-align: center;


You can add these styles to your website’s existing CSS files or you can add them directly to your web page. Note that if you add it to your webpage HTML, you’ll need to wrap it in the <style> tag for the browser to apply it correctly.

Example 5:

#nextroll_consent_persistent_icon {
    right: 0;


Custom CSS

The NextRoll banner doesn’t support custom CSS or any other custom changes at this time.
The NextRoll banner gathers consent for our cookie, our exchange partners through which we display your ads, and measurement and fraud tools such as Pixalate. If you have other tracking tools on your site, especially those which use cookies, you may need to find an alternative banner that can cover consent for those tools.

Languages supported

Our banner is available in the following languages based on your visitors' browser:

  • English
  • Dutch
  • French
  • German
  • Italian
  • Japanese
  • Portuguese
  • Spanish
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