Using NextRoll's Cookie Consent Banner

Legal Note: This is not legal advice, but rather guidelines based on the current regulatory activity in the European Union, United Kingdom (UK), Brazil (BR), and NextRoll’s services. The guidelines may change over time to reflect updated best practices. You should consult with your own counsel, privacy professionals, and/or internal resources to determine a comprehensive and appropriate cookie consent solution for your business and your marketing activities.


What is it

The RollWorks platform gives you three different Cookie Consent Banner choices:


Use NextRoll's Cookie Consent Banner

🏆  This is our recommended option.  Deploys automatically. When you choose our Cookie Consent Banner, it will be implemented automatically through the same code you use to place your Pixel.


Use a Custom Cookie Consent Banner

Requires approval and can take several days to deploy. Learn more here.


No Banner

You won't track visitors in any European country or Brazilian state.


We have created our own NextRoll Cookie Consent Banner to help you comply with recent regulatory requirements for your NextRoll services. Our banner is designed to easily let your visitors know why and how cookies and other tracking technologies are used. The visitor will then have to either Allow or Decline the tracking activity.

Please note:

The NextRoll pixel will not track users who have not granted consent.

NextRoll’s Cookie Consent Banner is compliant with the IAB’s TCF v2.0 standard. The new TCF v2.0 functionality delivers:

  • Better Transparency: We want to support consumers’ privacy preferences under GDPR and ePrivacy Directive. TCF v2.0 has updated purposes and features to help consumers understand the usage of their data on the first layer of the banner.
  • Consumer Controls: Our implementation makes it easy for consumers to allow or decline cookies at any given time of their activity on the customer's website through a persistent icon.
  • User Experience: The new layout and design are much more intuitive and provide a great balance between consumer choice and customer requirements.

NextRoll is monitoring the Belgium DPA’s decision on the TCF and will update the NextRoll Cookie Consent Banner as necessary.


Who will see it 

Where is my company located? Will the NextRoll Cookie Consent Banner appear to non-European visitors?
My company is located outside of the EU, UK, and BR. The NextRoll Cookie Consent Banner will only show for visitors with a European or Brazilian IP address.
My company is located in the EU, UK, or BR.

The NextRoll Cookie Consent Banner will show for all your visitors.


How to implement

If you are new to RollWorks:

  • Log in to RollWorks

  • You will see a prompt to select the Consent Banner on the Home page.
  • Select the option to use NextRoll's Cookie Consent Banner and Save.
  • Follow the steps to install your Pixel on your site. Learn more here.

If you’re an existing RollWorks client:

  • Log in to RollWorks and go to 'Settings' > 'Data Collection' > 'GDPR'
  • Select the option to use the NextRoll Cookie Consent Banner.
  • Click Save

Screen Shot 2022-04-21 at 2.06.19 PM.png


Languages supported

Our banner is available in the following languages based on your visitors' browser:

  • English
  • Dutch
  • French
  • German
  • Italian
  • Japanese
  • Portuguese
  • Spanish


How it looks

The NextRoll Cookie Consent Banner will appear in the bottom right corner when a visitor lands on your site.  The visitor will then have to either Decline All or Allow All the tracking activity.



If after the visitor is presented with the NextRoll Cookie Consent Banner, they navigate to another page on your website without giving consent, the visitor will continue to see the above banner until proper consent is collected.

When a visitor clicks the links 'Advertising Partners' or 'Settings' in the banner, the visitor will see the following page where they can view more information and customize ad preferences. NextRoll’s compliance with IAB TCF v2.0 framework means your visitors will have more transparency in data collection and processing activities. Visitors can exercise their consent based on Purposes and/or Partners.


Customization of cookies based on Purposes:

A visitor may also customize the cookies permitted based on the specific purpose of the cookie. For example, if a visitor does not want to allow a cookie to be dropped for the purpose of “creating a personalized content profile” but will allow cookies for the purpose of “selecting basic ads” then a visitor can object to the Legitimate Interest basis of collection for “creating a personalized content profile” and decline to grant consent for this purpose under the “Purpose and Features” tab of the tool. When that occurs, all partners who collect personal data for the purposes of creating a personalized content profile will either: no longer drop cookies or limit the tracking cookies dropped so as to not exercise this purpose.



Persistent Icon

The NextRoll's Cookie Consent Banner comes with a persistent icon ICON.png that allows visitors to modify their consent preferences at any given time of their activity on your website.

Visitors can click on the persistent icon to:

  • Change the consent settings to Allow or Decline the tracking activity.
  • Customize their consent for specific purposes and features.
  • Customize their consent by allowing selected partners. You can change the position of the persistent icon by following these instructions.



Change Persistent Icon placement

As part of following the TCF v2.0 guidelines for the NextRoll Cookie Consent Banner, the NextRoll persistent icon is located at the bottom right corner of your website near the footer of the page. You may need to scroll to the bottom of your browser window to find it. See below for an example of what it should look like:



If this location is unsuitable for you, you may use CSS to reposition the persistent icon. The icon is wrapped in a <div> element with the id value of nextroll_consent_persistent_icon

Below are some examples to reposition the Persistent Icon:

Example 1. Keep the icon in the bottom right corner, but raise it 40 pixels from the bottom of the page.

 #nextroll_consent_persistent_icon {
bottom: 40px;


Example 2: Keep the icon in the bottom right corner, but move it 40 pixels from the right edge of the page.

 #nextroll_consent_persistent_icon {
right: 40px;


Example 3: Move the icon to the bottom left corner of the page.

#nextroll_consent_persistent_icon {
left: 0;
right: auto;


Example 4: Center-align the icon at the bottom of the page:

#nextroll_consent_persistent_icon {
position: relative;
text-align: center;


You can add these styles to your website’s existing CSS files or you can add them directly to your web page. Note that if you add it to your webpage HTML, you’ll need to wrap it in the <style> tag for the browser to apply it correctly.

Example 5:

#nextroll_consent_persistent_icon {
    right: 0;


Custom CSS

The NextRoll banner doesn’t support custom CSS or any other custom changes at this time.
The NextRoll banner gathers consent for our cookie, our exchange partners through which we display your ads, and measurement and fraud tools such as Pixalate. If you have other tracking tools on your site, especially those which use cookies, you may need to find an alternative banner that can cover consent for those tools.
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