Legal Note: This is not legal advice, but rather guidelines based on the current regulatory activity in the European Union and NextRoll’s services. The guidelines may change over time to reflect updated best practices. You should consult with your own counsel, privacy professionals and/or internal resources to determine a comprehensive and appropriate cookie consent solution for your business and your marketing activities.
What is it
The RollWorks platform gives you three different Cookie Consent Banner choices:
|Use NextRoll's Cookie Consent Banner||🏆 This is our recommended option. Deploys automatically. When you choose our Cookie Consent Banner, it will be implemented automatically through the same code you use to place your Pixel.|
|Use a Custom Cookie Consent Banner||Requires approval and can take several days to deploy. Learn more here.|
|No Banner||You won't track visitors in any European country.|
We have created our own NextRoll Cookie Consent Banner to help you comply with recent regulatory requirements for your NextRoll services. Our banner is designed to easily let your visitors know why and how cookies and other tracking technologies are used. The visitor will then have to either Allow or Decline the tracking activity.
NextRoll’s Cookie Consent Banner is compliant with the IAB’s TCF v2.0 standard. The new TCF v2.0 functionality delivers:
NextRoll is monitoring the Belgium DPA’s decision on the TCF and will update the NextRoll Cookie Consent Banner as necessary.
Who will see it
|Where is my company located?||Will the NextRoll Cookie Consent Banner appear to non-European visitors?|
|My company is located outside of the EU and UK||The NextRoll Cookie Consent Banner will only show for visitors with a European IP address.|
|My company is located in the EU or UK||
The NextRoll Cookie Consent Banner will show for all your visitors.
How to implement
If you are new to RollWorks:
- You will see a prompt to select the Consent Banner on the Home page.
- Select the option to use the NextRoll's Cookie Consent Banner and Save.
- Follow the steps to install your Pixel on your site. Learn more here.
If you’re an existing RollWorks client:
- Log in to RollWorks and go to 'Settings' > 'Data Collection' > 'GDPR'
- Select the option to use the NextRoll Cookie Consent Banner.
- Click Save
Our banner is available in the following languages based on your visitors' browser:
How it looks
The NextRoll Cookie Consent Banner will appear in the bottom right corner when a visitor lands on your site. The visitor will then have to either Decline All or Allow All the tracking activity.
If after the visitor is presented with the NextRoll Cookie Consent Banner, they navigate to another page on your website without giving consent, the visitor will continue to see the above banner until proper consent is collected.
When a visitor clicks the links 'Advertising Partners' or 'Settings' in the banner, the visitor will see the following page where they can view more information and customize ad preferences. NextRoll’s compliance with IAB TCF v2.0 framework means your visitors will have more transparency in data collection and processing activities. Visitors can exercise their consent based on Purposes and/or Partners.
Customization of cookies based on Purposes:
A visitor may also customize the cookies permitted based on the specific purpose of the cookie. For example, if a visitor does not want to allow a cookie to be dropped for the purpose of “creating a personalized content profile” but will allow cookies for the purpose of “selecting basic ads” then a visitor can object to the Legitimate Interest basis of collection for “creating a personalized content profile” and decline to grant consent for this purpose under the “Purpose and Features” tab of the tool. When that occurs, all partners who collect personal data for the purposes of creating a personalized content profile will either: no longer drop cookies or limit the tracking cookies dropped so as to not exercise this purpose.
The NextRoll's Cookie Consent Banner comes with a persistent icon that allows visitors to modify their consent preferences at any given time of their activity on your website.
Visitors can click on the persistent icon to:
- Change the consent settings to Allow or Decline the tracking activity.
- Customize their consent for specific purposes and features.
- Customize their consent by allowing selected partners. You can change the position of the persistent icon by following these instructions.
Change Persistent Icon placement
As part of following the TCF v2.0 guidelines for the NextRoll Cookie Consent Banner, the NextRoll persistent icon is located at the bottom right corner of your website near the footer of the page. You may need to scroll to the bottom of your browser window to find it. See below for an example of what it should look like:
If this location is unsuitable for you, you may use CSS to reposition the persistent icon. The icon is wrapped in a <div> element with the id value of nextroll_consent_persistent_icon
Below are some examples to reposition the Persistent Icon:
Example 1. Keep the icon in the bottom right corner, but raise it 40 pixels from the bottom of the page.
Example 2: Keep the icon in the bottom right corner, but move it in 40 pixels from the right edge of the page.
Example 3: Move the icon to the bottom left corner of the page.
Example 4: Center-align the icon at the bottom of the page:
You can add these styles to your website’s existing CSS files or you can add them directly to your web page. Note that if you add it to your webpage HTML, you’ll need to wrap it in the <style> tag for the browser to apply it correctly.