Connecting Your Facebook and Instagram Accounts

Before you start, make sure you know:

  • Your business's Instagram handle and password.
  • A Business Manager account for your business (detailed below).

Set Up a Facebook Business Manager Account

If you already have a Business Manager account set up, scroll down to Connect Your Instagram Account

  1. Go to and click Create Account.

  2. Add in your Business or Page Name and click Continue.2a_Create_account_Step_1.png

  3.  Complete the forms and click Finish.

Connect Your Instagram Account

To run ads on Instagram, you'll have to connect your Facebook account to your Instagram account by claiming your Instagram account.

  1. Log in to your Business Manager, and click Business Manager Settings Accounts > Instagram Accounts.

  2. Add your Instagram username and password, then click Next.

  3. Select your ad account if you have one, and click Next. Otherwise, click Finish.

  4. A confirmation will pop up letting you know that your Instagram Account has successfully been added. Click OK.


Assign RollWorks as a Partner

For RollWorks to serve ads on your behalf, Facebook requires you to assign RollWorks as a Partner. 

  1. Click Assign Partner and enter 10151335266804117 (RollWorks' business ID) in the popup box. You’ll see RollWorks is now added as an Agency Partner.

  2. Write down or copy your Instagram account ID. To do this:

    1. Go to Facebook Business Manager.

    2. Click Business Settings.

    3. On the left side of the screen, click Instagram accounts.
    4. Your Instagram ID will be displayed below your username or underneath your handle at the top of the screen.

  3. Back in RollWorks, go to Settings > Facebook and follow the prompt to connect to Instagram.

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