Reporting with Marketo Smart Lists

RollWorks custom activity fields are labeled as "AdRoll" in Marketo.  RollWorks and AdRoll leverage the same platform and are business units of the same company, NextRoll Inc.

To make the most of your RollWorks data in Marketo, first make sure your Marketo Connector is working correctly.

  1. Create a new Marketo Smart List in Marketo Database.

  2. Within your new Smart List, search for and drag the AdRoll daily clicks and impressions custom activity into the list.

  3. Navigate to Add Constraint and select the constraints you want.

    For example, you can choose to display all Marketo records that had an AdRoll View-Through Conversion in the last 30 days.


  4. Click the People tab to see all relevant people that match your set constraints. 

  5. Click an id number to inspect individual data.

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