The number of unique visitors to a website has a strong correlation with the potential budget. Sites that have more traffic are able to effectively spend more. When setting up a campaign, advertisers should keep this factor in mind to ensure campaigns are successful and reaching their full potential.
When a new advertiser wants to set up a campaign, our account team suggests starting with the following ranges depending upon the size of the audience being targeted:
- 10k - 25k visitors: $1,000 - $2,500 per month
- 25k - 50k visitors: $2,500 - $5,000 per month
- 50k - 100k visitors: $5,000 - $10,000 per month
- 100k+ visitors: $10,000 a month or more
These ranges assume full inventory reach (usage of all recommended ad sizes in addition to Native ads).
Take advantage of events
Big promotions, such as product launches and releases can increase interest in your brand and visitors to your site. Your audiences will stay larger for longer than the promotion time period. You should take this into account when forecasting the costs and impact of the big event.
Adjust budgets for seasonality
Most businesses have seasonal rises and declines in site traffic and interest. For example, the Holiday period is generally extremely busy for the e-commerce and retail side, which might mean higher ad costs and fewer visitors for Business to Business sites, while Q1 is often a time of new company budgets and could be a good time to increase spend while lots of decisionmakers are in the market.