Landing pages can call attention to a particular product or service, or refine messaging specific to your ad campaign. When a visitor clicks on your ad, the landing page on your site must:
- Contain sufficient brand notification. Your business should be clearly associated with landing page content.
- Disclose the terms of the offer clearly and completely if your landing page contains a unique offer not available on your website.
- Only contain verifiable claims.
- Collect or pass any personal information on a secure server (https://).