Sales Automation: How to A/B Test Sequences

What is an A/B Test?

An A/B test is the easiest way to test your messaging and optimize your email sequences to produce better results on future campaigns to similar audiences.

A/B testing is a method to validate that any change to an email in your sequence is improving your open rate or reply rate before you send that sequence out to a larger group of leads.


How to A/B Test Email Sequences in RollWorks 

Step 1: Create two unique email sequences in your RollWorks account. Depending on what you'd like to A/B test you may want to change parts of your email body ex. client examples used, different call to actions etc. or you may just want to adjust your subject lines. 


Go to your Identify tab, contact data section click on Find Contacts run an audience search. Once you have reviewed the contacts push Get Leads at the bottom of your search. 

When asked "Do you want to add these leads to an existing email sequence?" at the bottom of the confirmation modal select "Yes, I’d like to choose an email sequence for these leads now" and select one of the two emails sequences you created.


Step 3: Go back to the same audience search you just redeemed leads from, redeem the same number of leads and apply it to the second email sequence you created. 

Step 4: Make sure both of your sequences are toggled 'on' so your emails can begin to send out. 



Frequently Asked Questions

How will I be able to track the progress of both of my email sequences?
Both email sequences will be listed under 'Sales Automation' > 'Reports'

Was this article helpful?
0 out of 0 found this helpful

Articles in this section

Chat with an agent
Mon - Fri 10am - 6pm EST
Send a support email
Mon - Fri 10am - 6pm EST
Get the latest product news and join other ABM practitioners