Audience Type: Composite

A Composite Audience is an audience defined by two or more rules. Use any combination of URLs visited, CRM audiences, impressions, pages viewed, and more. 

Pro Tip: To use a CRM list in a composite audience, you first have to create a CRM audience.

When to Use a Composite Audience

A Composite Audience is useful to identify people who match more than one customer trait. For example:

  • People who are from CRM audience AND have visited your site in the past 7 days (URL Visited).
  • People who visited your pricing page (URL Visited) AND visited a specific summer promotion page (URL Visited).

How to Set Up Your Composite Audience

Go to your Audience tab and click New Audience > Composite Audience.  

Note: Composite Audiences have a fixed 30-day duration, which overrides any individual audience duration.

How to Exclude an Audience

Excluding an audience from a campaign means that we won't show ads to people in that audience. To exclude an existing audience:

  1. Go to your Audience tab.
  2. Click on the audience that you want to exclude.
  3. Under Campaigns with Audience, switch the Target toggle from Target to Exclude.
Was this article helpful?
0 out of 0 found this helpful