Audience Type: CRM

CRM data onboarding allow you to leverage email lists in your campaigns. If you conduct part of your business off your website, want to re-engage old customers, have a seasonal offering, or need to build on your existing campaign audience, CRM is effective.

Create a CRM Audience (.CSV Email List)

  1. Navigate to your Audience tab
  2. Click New Audience
  3. Select CRM for Audience Type
  4. Upload your .CSV file and complete the remainder of the form
  5. Save

Format Your Email List

Your CRM file needs to be formatted correctly for your list to match correctly.

  • File must be formatted as .CSV
  • List must contain at least 100 unique user emails
  • All emails must be listed in a single column. Do not list any information other than the emails you would like to match
  • Remove any empty rows
  • Maximum file size: 10MB

Best Practices

Here are some tips for preparing your lists for CRM data onboarding:

  • Use personal emails where possible. Work emails have a lower match rate.
  • Make sure your email database is up to date; add an email validation step during signup workflows to help make sure visitors provide active emails.
  • Consider combining a CRM audience with other audience types to boost performance. Remember, the larger the audience your campaign has, the more optimization we can perform!

Additional Considerations

  • CRM audiences can't be edited after they're created. Total visitors reflects the number of emails in your list.
  • The cookie matching process can take up to a week. Please take this into consideration when planning your CRM campaign.

How to Exclude an Audience

Excluding an audience from a campaign means that we won't show ads to people in that audience. To exclude an existing audience:

  1. Go to your Audience tab.
  2. Click on the audience that you want to exclude.
  3. Under Campaigns with Audience, switch the Target toggle from Target to Exclude.
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