Audience Best Practices

Define your audience so you can display tailored ads to your visitors.

There are three crucial audiences to build that should be the core of any B2B campaign. Typical cookie duration for this type of campaign is around 60-90 days.

Visitors to Unsegmented Pages

We automatically create an audience that includes everyone who visits your homepage. Targeting all visitors lets you engage consumers who show the low intent, and ultimately bring them down the conversion funnel.

Pricing Page Audience

Visitors who view pricing information tend to have a higher interest in your product. Create an audience for this mid-intent group.

Free Trial Request Audience

Visitors who request a free trial or more info are typically equivalent to a conversion audience. These visitors show the highest intent by requesting for a trial. You may want to exclude this audience from RollWorks Convert campaigns designed to convert casual browsers.

Was this article helpful?
0 out of 0 found this helpful