Create new audiences to target them based on how visitors interact with your site. How you decide to organize your website visitors is up to you and will help engage your visitors based on either what their interest is or how high their intent to convert is.
Create a new audience
In the RollWorks platform left side navigation:
- Go to 'Identify' > 'Ad Audiences'
- Scroll down to the section called 'Site Audiences and click 'New Audience'
You will be able to define Audiences based on:
- A URL
- A fixed page
- A user-triggered event in your website
- The number of pages viewed
- The number of impressions served
- A contact list from your CRM
URL-based audiences define your audience based on a URL they visit.
You can also define an audience based on a portion of a URL. This captures visitors who land on any URL on your website that contains that URL pattern.
Learn more about how to set up URL-Based audiences.
Fixed page audiences
If there's a page on your site that represents something specific, such as completing a conversion, you can define an audience based on this page.
Learn more about how to set up Fixed audiences.
You can define an audience based on an event triggered by a visitor, such as a button click. If the event is accompanied by a URL change, you can define that through a URL-based audience. However, if the event doesn't result in a change in URL, an event-based audience captures visitors who perform this action.
Learn more about Event-Based audiences.
This web-only audience type allows you to organize your audience based on a minimum number of pages they viewed while on your website. While certainly not the only indicator of visitor intent, a good rule of thumb is that the more pages someone views, the more interested they are in what you have to offer.
This web-only audience type allows you to organize your audience based on a minimum number of impressions served. This is great if your sales cycles are typically extended over a longer period of time and you want to utilize sequential messaging.
Learn more about Impression-Based audiences.
CRM audiences allow you to leverage email lists in your campaigns. If you conduct part of your business off your website, want to re-engage old customers, have a seasonal offering, or need to build on your existing campaign audience, CRM is effective.
Learn more about CRM audiences.