Wildcards

There are two wildcards that you can use when you create a URL-based audience to define a wider range of URLs. These wildcards are standard and used across a number of platforms, so it's worthwhile to take the time to understand how they work.

(an asterisk) is a wildcard symbol that stands for any amount of letters or characters in your URL.

? (<a question mark) is a wildcard symbol that stands in for a single variable character. This is particularly helpful if you are not sure if a certain phrase or word appears in lowercase or uppercase, as URL audiences are case sensitive.

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