What is the RollWorks Pixel?

The RollWorks Pixel is a JavaScript code snippet that is uniquely generated for your RollWorks account when you sign up.

This JavaScript code snippet should be placed in the header of your website to track all visitor traffic on all your website pages. The Pixel is designed to load asynchronously without interfering with any other elements on your website, and without slowing down the performance of your website.

Do I need multiple Pixels if I have multiple websites?

If your company has multiple websites, you should create an additional Advertiser Profile for each website. RollWorks will provide you with an individual Pixel code for each of your advertiser profiles. 

Does the RollWorks Pixel interfere with the performance of my website?

Your Pixel adds an image to the <head> element of your code. We register a callback with the browser that is enacted at the end of the rendering process – no other DOM elements are transferred or manipulated. Your page-load won't be blocked even if the Internet connection to RollWorks' CDN or our servers is interrupted.

  • To ensure very fast loading regardless of your visitor's geographical location, we deliver our Pixel content from Akamai, the #1 global content delivery network (CDN).
  • Your Pixel dynamically handles both HTTP and HTTPS.
  • Your pixel code has been tested by our engineers and by the developers of third-party data systems.

How do I activate my RollWorks Pixel?

You can activate your RollWorks Pixel by:

How do I troubleshoot issues with my Pixel?

If you are encountering issues with your Pixel or your Pixel is not active, go to this Pixel troubleshooting article to find some tips and troubleshooting steps you can take.


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