Your Pixel is uniquely generated as soon as you sign up for your RollWorks account. If you manage multiple websites, and therefore create additional advertiser profiles, we generate a pixel code for each advertiser profile.
To view and activate your pixel, see here for detailed instructions.
Your Pixel adds an image to the <head> element of your code. We register a callback with the browser that is enacted at the end of the rendering process – no other DOM elements are transferred or manipulated. Your page load won't be blocked even if the Internet connection to RollWorks' CDN or our servers is interrupted.
- To ensure very fast loading regardless of your visitor's geographical location, we deliver our Pixel content from Akamai, the #1 global content delivery network (CDN).
- Your Pixel dynamically handles both HTTP and HTTPS.
- Your pixel code has been tested by our engineers and by the developers of third-party data systems.