Campaign Not Serving Ads

Check your campaign status

If it is still pending, click here for more information.

If your campaign is paused, you'll need to unpause it for it to resume.

If your campaign has a start date set to begin in the future, you can edit the campaign to remove the start date and begin immediately.

If your campaign is completed, click the Resume Campaign button found on your Campaign Summary Table and Card, as well as on your Campaign Inspect page. You don't need to set an end date unless you're sure that you want it to complete on a certain date. You can always go back and edit your campaign to set an end date later.

If your campaign is suspended, your campaign has been suspended by RollWorks admin because of a problem, typically something to do with billing or campaign content. Reach out to the Customer Support team to learn more. 

Check the audiences you're targeting

Make sure that your targeted segments are still collecting visitors. If your website has changed recently, your AdRoll Pixel or URLs could have been affected, which can cause your segments to zero after some time.

If your website has low traffic, we recommend targeting your All Visitors segment, at least to start. The more data we're able to collect initially about your visitors' behavior as they interact with your campaign, the more we'll be able to optimize for performance later.

If you are targeting a very specific audience with your campaign, make sure that your target visitor segment has had enough time to grow. If no one is watching, we won't have anyone to serve to.

If you are excluding any visitor segments, please make sure that your excluded segment is smaller than your targeted segment. 

Check with the Customer Success team

Review mistakes happen. Sometimes even though we feel that your website or ad content looks good, our partner ad networks may flag something during their review of your campaign.

Bugs happen, if you can't find a reason for why your campaign is not serving, reach out to the Customer Success team and we'll help you sort it out.

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