Click Tracking

RollWorks allows you to track clicks in your email sequences. Below are steps on how to enable click tracking and where you can analyze the results. 

Step 1: Add the top CNAME file from your Automation Settings- Email Domains to your domain registrar.

Here is an article that can walk you through how to add files to your domain registrar. If you need assistance adding this CNAME file to your domain registrar- please contact your Customer Success Manager. 

Step 2: Go to your Engage tab - sales automation - sequences and click on the name of the sequence you'd like to enable click tracking for. Under the Sequence name you'll see a "Click Tracking" toggle that is greyed out. 

Toggle the switch on and scroll down to the bottom of your sequence and click "Save" to complete the final step to enable click tracking. 

Note - you will need to click into each sequence and toggle the switch on for every sequence that you would like to have click tracking enabled for. 


How to Analyze your Results

From the Overview within your Engage tab you'll be able to view the total number of clicks each sequence has received.

If you'd like to dive into more detail you'll need to go to your Reports tab and click on the Sequences section. From here, you'll be able to view the total number of clicks per sequence and drill down even further on a per template basis from your Details section on the right-hand side. 


Frequently Asked Questions

Technical Explanation for RollWorks Click Tracking
Enabling click tracking causes link URLs in your emails to be re-written so that they point to RollWorks' servers. When a link is clicked, our servers register the click, then forward the user to the original URL.

CNAME Explanation
In order to maintain a high domain reputation, link URLs in outbound emails should point to the same domain as the sender's email address. Creating a CNAME entry in your DNS settings allows RollWorks' servers to be accessed using your own domain name instead of one shared amongst other clients.

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