Complete the transition before January 2025
RollWorks released new Salesforce custom objects and reports to all customers on September 1, 2024. Data will be written to both old and new custom objects until January 2025, allowing time to transition your existing Salesforce reports, dashboards, and automations.
Download the new RollWorks Custom Fields and definitions here.
Before you start
To view RollWorks data in Salesforce, your CRM Administrator must follow this installation guide.
- If you can't find some custom fields while creating Salesforce reports, check with your CRM Admin to ensure:
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- The integration 'Authenticated User' has the necessary permissions.
- End user have the required permission set.
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- If custom objects and fields are missing in your Account, Contact, and Lead records, ask your CRM Admin to add them as a Related List.
Daily Sync 12pm UTC
The sync of RollWorks data to your Salesforce custom objects and fields occurs daily at 12 pm UTC. The sync job may take up to 3 hours to complete. If you make changes to Salesforce objects or fields you may wait until the next daily sync is complete.
RollWorks Custom Objects in Salesforce
After completing the initial Salesforce Integration steps, RollWorks will create custom objects and fields in your Salesforce instance to store RollWorks aggregated data. You can build reports and dashboards using this data.
The custom objects are linked to your Account, Contact, and Lead records in Salesforce.
| Salesforce Custom Object Name | Definition |
|---|---|
| ‘RollWorks Aggregated Account Data’ |
At a high level this object aggregates the following RollWorks data linked for the corresponding Account record:
Relationship label: The relationship object that links 'RollWorks Aggregated Account Data' with 'Account' Standard object is called 'RollWorks Account Data' |
| 'RollWorks Aggregated Contact/Lead Data’ |
At a high level this object aggregates the following RollWorks data linked to the corresponding Contact and Lead record:
Relationship label: The relationship object that links 'RollWorks Aggregated Contact/Lead Data' with 'Contact' and 'Lead' Standard objects is called 'RollWorks Contact Data' |
'RollWorks Aggregated Account Data' custom object
We only sync to existing Salesforce Accounts
RollWorks will not create new Account records in Salesforce through the daily data sync. Alternatively, you can use the RollWorks Command Center to uncover in-market accounts with and create new Account records in Salesforce.
The 'RollWorks Aggregated Account Data' custom object surfaces RollWorks fit, intent, engagement, and advertising data linked to the associated Salesforce Account record. RollWorks uses the field Website in your Salesforce Standard Account object to match the company domain between RollWorks and your Standard Salesforce account record.
| In Salesforce | In RollWorks |
|---|---|
|
We use the domain entered under the 'Website' field in your Standard Salesforce Account Object as the lookup field to match your existing Salesforce Account records to the RollWorks database of accounts. |
We use the domain associated with the account in the RollWorks database. |
If 'website' in Salesforce is blank or incorrect
If the 'Website' field in your Salesforce Account record is blank or is not filled out correctly, we will not be able to recognize a match between the RollWorks database of accounts and your Salesforce account records.
If the same 'website' is used across multiple Salesforce account records
If multiple Salesforce Standard Account records have the same domain under the 'Website' field, we will write data to all account records that match.
- haci.honda.com is normalized to honda.com
- hca.fujifilm.com is normalized to fujifilm.com
- honda.com/es is normalized to honda.com
Account object Profile fields
The table below contains the Profile identification custom fields synced to the Salesforce custom object 'RollWorks Aggregated Account Data' and their definitions. Profile data is relevant if you have multiple RollWorks Profiles integrated with one Salesforce instance.
| Field Label | API Name | Definition |
|---|---|---|
| Profile Name | Workspace__c |
RollWorks name for your customer RollWorks profile. If you have multiple RollWorks profiles syncing data to the same Salesforce instance, this field is used to filter Salesforce reports and dashboards for a specific RollWorks Profile. |
| RollWorks Unique ID (EID) | AdvertisableEid__c | Unique alphanumeric identifier for each RollWorks Profile. |
| External ID | ExternalId__c | Hyphenated value that contains both the RollWorks Unique ID and the Salesforce Account ID |
Account Identification fields
The table below contains Account identification custom fields synced to the Salesforce custom object 'RollWorks Aggregated Account Data' and their definitions.
| Field Label | API Name | Definition |
|---|---|---|
| Domain | Account_Domain__c | The RollWorks domain matched to the Sales Account |
| Account | Account_Id__c | Unique ID of the Account record in Salesforce |
Account List fields
The table below contains the Account List custom fields synced to the Salesforce custom object 'RollWorks Aggregated Account Data' and their definitions.
| Field Label | API Name | Definition |
|---|---|---|
| Account List Name | TAL_Names__c |
This custom field contains the name of the Account Lists this account is a member of. Learn more about Account Lists here. |
Journey Stage fields
The table below contains the Journey Stage custom fields synced to the Salesforce custom object 'RollWorks Aggregated Account Data' and their definitions. Learn more about journey Stages here.
| Field Label | API Name | Definition |
|---|---|---|
| Current Journey Stage | JourneyStages_Current__c |
Journey Stage the account is currently in. Journey Stage will be blank if the Account does not meet the criteria of any of your stages. |
| Previous Journey Stage | adroll__JourneyStages_Previous__c |
Journey Stage the account was in prior to the Current Journey Stage. Journey Stage will be blank if the Account does not meet the criteria of any of your stages. |
| Journey Stage Change Date | adroll__JourneyStages_ChangeDate__c |
Date the account changed from Previous Journey Stage to Current Journey Stage. |
| Journey Stage Change Direction | adroll__JourneyStages_ChangeDirection__c |
This field value can be Progressed, Regressed or blank. This field indicates if the account progressed or regressed through your Journey Stage funnel configuration in RollWorks. |
|
Journey Prediction |
Journey_Prediction__c |
This field value can be High, Medium or blank. High: top 5% of positively predicted accounts – on average, High accounts are 25x more likely to become an open opportunity than an average account Medium: top 40% of positively predicted accounts – on average, Medium accounts 5x more likely than more likely to become an open opportunity than an average account Blank: we will not produce journey prediction data for an account if any of the following criteria is true:
|
Account Advertising fields
Advertising metrics synced to the 'RollWorks Aggregated Account Data' custom object aggregate data from the following types of Web Campaigns and Playbooks:
- Account Targeting Campaigns
- Account Targeting Playbooks
- Bombora Intent Playbooks
- Website Contact Targeting Campaigns
- Website Retargeting Campaigns
- Website Retargeting Playbooks
We do not sync any account or contact level data for LinkedIn or Facebook/Instagram Campaigns.
At this time we aggregate all advertising data for all campaign types and it is not possible to filter by specific campaign types or campaigns names. For such granular reporting, login to the RollWorks platform directly.
For each RollWorks advertising metric, you will find 4 different custom fields so that you can build your reports using 4 different look-back periods: 7, 30, 60, and 90 days.
The table below contains the Advertising custom fields synced to the Salesforce custom object 'RollWorks Aggregated Account Data' and their definitions.
| Field Label | API Name | Definition |
|---|---|---|
| Active Playbooks | adroll__Campaign_Names__c |
The name(s) of the RollWorks Campaigns that are currently serving ads in RollWorks separated by commas. This property is updated daily to add/remove any Campaign Name that have been paused or launched. All types of Web Campaigns are included. LinkedIn and Facebook campaigns are excluded |
|
Active Campaigns UNDER DEVELOPMENT |
adroll__Playbook_Names__c UNDER DEVELOPMENT |
UNDER DEVELOPMENT The name(s) of the RollWorks Playbooks that are currently serving ads in RollWorks separated by commas. This property is updated daily to add/remove any Playbook Name that have been paused or launched. |
| Ad Spend in the last 7 days | AdActivity_Spend7D__c |
Aggregated Advertising spend for an account during the specified look-back days. |
| Ad Spend in the last 30 days | AdActivity_Spend30D__c | |
| Ad Spend in the last 60 days | AdActivity_Spend60D__c | |
| Ad Spend in the last 90 days | AdActivity_Spend90D__c | |
| Ad Impressions in the last 7 days | AdActivity_Impressions7D__c |
Count of Impressions for an account during the specified look-back days. |
| Ad Impressions in the last 30 days | AdActivity_Impressions30D__c | |
| Ad Impressions in the last 60 days | AdActivity_Impressions60D__c | |
| Ad Impressions in the last 90 days | AdActivity_Impressions90D__c | |
| Ad Clicks in the last 7 days | AdActivity_AdClicks7D__c |
Count of Ad Clicks for an account during the specified look-back days. |
| Ad Clicks in the last 30 days | AdActivity_AdClicks30D__c | |
| Ad Clicks in the last 60 days | AdActivity_AdClicks60D__c | |
| Ad Clicks in the last 90 days | AdActivity_AdClicks90D__c | |
| Conversions in the last 7 days | AdActivity_Conversions7D__c |
Count of total conversions tracked for an account during the specific look-back window. This field surfaces the number of conversion events as defined in RollWorks, and contains both attributed and non-attributed (i.e., organic) to RollWorks. Click here to learn how conversion events are defined in your RollWorks account. |
| Conversions in the last 30 days | AdActivity_Conversions30D__c | |
| Conversions in the last 60 days | AdActivity_Conversions60D__c | |
| Conversions in the last 90 days | AdActivity_Conversions90D__c | |
| AdDriven Conversions in the last 7 days | AdActivity_AdDrivenConversions7D__c |
Count of total Ad-Driven* conversions tracked for an account during the specific look-back window. This field surfaces the number of conversion events as defined in RollWorks, and contains both attributed and non-attributed (i.e., organic) to RollWorks. *Ad-Driven: A conversion, whereby there was also at least 1 impression in the 30 days prior to the conversion. Click here to learn how conversion events are defined in your RollWorks account. |
| AdDriven Conversions in the last 30 days | AdActivity_AdDrivenConversions30D__c | |
| AdDriven Conversions in the last 60 days | AdActivity_AdDrivenConversions60D__c | |
| AdDriven Conversions in the last 90 days | AdActivity_AdDrivenConversions90D__c | |
| ViewThrough Conversions in last 7 days | AdActivity_ViewThroughConversions7D__c | Count of total view-through conversions for an account during the specific look-back days. This field contains only view-through conversions attributed to RollWorks advertising. |
| ViewThrough Conversions in last 30 days | AdActivity_ViewThroughConversions30D__c | |
| ViewThrough Conversions in last 60 days | AdActivity_ViewThroughConversions60D__c | |
| ViewThrough Conversions in last 90 days | AdActivity_ViewThroughConversions90D__c | |
| ClickThrough Conversions in last 7 days | AdActivity_ClickThroughConversions7D__c |
Count of total click-through conversions for an account during the specific look-back days. This field contains only click-through conversions attributed to RollWorks advertising. |
| ClickThrough Conversions in last 30 days | AdActivity_ClickThroughConversions30D__c | |
| ClickThrough Conversions in last 60 days | AdActivity_ClickThroughConversions60D__c | |
| ClickThrough Conversions in last 90 days | AdActivity_ClickThroughConversions90D__c |
Account Engagement fields
For each RollWorks engagement metric, you will find 4 different custom fields so that you can build your reports using 4 different look-back periods: 7, 30, 60, and 90 days.
The table below contains the Engagement custom fields synced to the Salesforce custom object 'RollWorks Aggregated Account Data' and their definitions.
| Field Label | API Name | Definition |
|---|---|---|
| Page Views in the last 7 days | AdActivity_PageViews7D__c | Count of all page views for an account during the specified look-back days. |
| Page Views in the last 30 days | AdActivity_PageViews30D__c | |
| Page Views in the last 60 days | AdActivity_PageViews60D__c | |
| Page Views in the last 90 days | AdActivity_PageViews90D__c | |
| Unique Visitors in the last 7 days | AdActivity_UniqueVisitors7D__c | Count of Unique Visitors for an account during the specified look-back days. |
| Unique Visitors in the last 30 days | AdActivity_UniqueVisitors30D__c | |
| Unique Visitors in the last 60 days | AdActivity_UniqueVisitors60D__c | |
| Unique Visitors in the last 90 days | AdActivity_UniqueVisitors30D__c | |
| Ad Driven Page Views in the last 7 days | AdActivity_AdDrivenPageViews7D__c |
Count of Ad Driven Page Views for an account during the specified look-back days. Ad-Driven Page View: A page view by an account, whereby there was also at least 1 impression in the 30 days prior to the page view, to any cookie within the same account. |
| Ad Driven Page Views in the last 30 days | AdActivity_AdDrivenPageViews30D__c | |
| Ad Driven Page Views in the last 60 days | AdActivity_AdDrivenPageViews60D__c | |
| Ad Driven Page Views in the last 90 days | AdActivity_AdDrivenPageViews90D__c | |
| Ad Driven Unique Visitors in 7 days | AdActivity_AdDrivenUniqueVisitors7D__c |
Count of Unique Visitors for an account during the specified look-back days. Ad-Driven Unique Visitor: A unique visitor by an account, whereby there was also at least 1 impression in the 30 days prior to the visit, to any cookie within the same account. |
| Ad Driven Unique Visitors in 30 days | AdActivity_AdDrivenUniqueVisitors30D__c | |
| Ad Driven Unique Visitors in 60 days | AdActivity_AdDrivenUniqueVisitors60D__c | |
| Ad Driven Unique Visitors in 90 days | AdActivity_AdDrivenUniqueVisitors90D__c |
Account ICP Fit fields
The ICP Fit Grade and ICP Name associated with your accounts can be synced over to Salesforce or HubSpot. We will sync only A, B and C ICP Fit grades to your CRM.
The table below contains the ICP custom fields synced to the Salesforce custom object 'RollWorks Aggregated Account Data' and their definitions.
| Field Label | API Name | Definition |
|---|---|---|
| ICP 1 Grade | ICP1_Grade__c |
(A, B, C) This score indicates how closely the account resembles your ICP model. We will only sync ICP Fit Grades A, B, and C. This field will be blank if the account could not be graded, or the account scored D to F. |
| ICP 2 Grade | ICP2_Grade__c | |
| ICP 3 Grade | ICP3_Grade__c | |
| ICP 4 Grade | ICP4_Grade__c | |
| ICP 5 Grade | ICP5_Grade__c | |
| ICP 6 Grade | ICP6_Grade__c | |
| ICP 7 Grade | ICP7_Grade__c | |
| ICP 8 Grade | ICP8_Grade__c | |
| ICP 1 Name | ICP1_Name__c |
Name of the Ideal Customer Profile (ICP) associated with a fit grade. |
| ICP 2 Name | ICP2_Name__c | |
| ICP 3 Name | ICP3_Name__c | |
| ICP 4 Name | ICP4_Name__c | |
| ICP 5 Name | ICP5_Name__c | |
| ICP 6 Name | ICP6_Name__c | |
| ICP 7 Name | ICP7_Name__c | |
| ICP 8 Name | ICP8_Name__c |
The ICP Names and respective Fit Grades for an account will be synced to Salesforce ordered alphabetically by Name. See example below.
If you have more than 8 ICPs configured in RollWorks, the top 8 ICPs in alphabetical order will be synced to Salesforce for the account.
Account Spike fields
When an Account Spike is detected the Spike data is synced over to your Salesforce Accounts only when all the conditions below are true:
- RollWorks detects an Account Spike based on our Account Spike data science model.
- The company domain is correctly entered under the 'website' field in your Salesforce Account record.
- The company domain entered under the 'website' field in the Salesforce Account matches the Account domain in the RollWorks database.
When the three conditions above are met RollWorks will sync Account Spike data to your Salesforce even if the account is not part of an Account List.
Below are additional conditions for RollWorks to detect Account Spikes:
- For assigned Salesforce Accounts: one Sales Insights Seat should be configured for the Salesforce user who owns the account to trigger email alerts for 'unassigned' or both 'assigned & unassigned' accounts.
- For unassigned Salesforce Accounts: at least one Sales Insights Seat should be configured to receive email alerts for 'unassigned' or both 'assigned & unassigned' accounts.
The table below contains the Account Spike custom fields synced to the Salesforce custom object 'RollWorks Aggregated Account Data' and their definitions.
| Field Label | API Name | Definition |
|---|---|---|
| Spike Date | SalesInsights_SpikeMeasuredDate__c |
Last date an Account Spike in website and ad engagement was captured for the account. Calculated based on our proprietary Account Spike data science model. |
| Spike Level | SalesInsights_SpikeLevel__c |
Website and advertising engagement level for the account compared to a prior activity, calculated based on our proprietary Account Spike data science model. |
| Spike Reason | SalesInsights_SpikeReason__c |
The specific engagement actions that occurred leading to the last Account Spike, calculated based on our proprietary Account Spike data science model. |
| Spike: Number of Matched Contacts | SalesInsights_MatchedContactsCount__c |
Number of contacts that contributed to the Account Spike event. If we are able to match the Spike for this Account to any of your existing CRM contacts at the moment the Spike happened this field will indicate how many contacts were matched. if we are not able to match a contact this field will be 0. Please note that we only match 'Spike: Number of Matched Contacts' against contact records, leads are excluded. |
Account Keyword Intent fields
RollWorks will sync the intent keywords an account was surging with in the last 7 days, we will write new intent data every day and once we have 7 days worth of data we will start deleting intent data older than 7 days. The keywords are limited to the specific intent keywords you are monitoring through RollWorks.
The table below includes all the Keyword Intent custom fields available under the 'RollWorks Aggregated Account Data' custom object and their definitions.
| Field Label | API Name | Definition |
|---|---|---|
| Very High Intent Keywords (last 7 days) | KeywordIntent_VeryHighIntentKeywords7D__c |
This field will show you which keyword the account is demonstrating a Very High level of intent. Very High level means the account is consuming content related to that keyword in the top 1% of all other keywords tracked by RollWorks. |
| High Intent Keywords (last 7 days) | KeywordIntent_HighIntentKeywords7D__c |
This field will show you which keyword the account is demonstrating High level of intent. High Level means the account is consuming content related to that keyword in the top 10% of all other keywords tracked by RollWorks.account is demonstrating intent at a High level. |
| Count Very High Intent KWs (last 7 days) | KeywordIntent_VeryHighIntentCount7D__c |
Number of keywords the account is surging with Very High Intent in the last 7 days. Very High level means the account is consuming content related to that keyword in the top 1% of all other keywords tracked by RollWorks. |
| Count High Intent KWs (last 7 days) | KeywordIntent_HighIntentCount7D__c |
Number of keywords the account is surging with High Intent in the last 7 days. High Level means the account is consuming content related to that keyword in the top 10% of all other keywords tracked by RollWorks.account is demonstrating intent at a High level. |
'RollWorks Aggregated Contact/Lead Data' custom object
We only sync to existing Salesforce Contacts/Leads
RollWorks will not create new Contact/Lead records in Salesforce through the Salesforce Integration daily data sync. You can use Contact Discovery Workflows to create new Contact/Lead records in Salesforce within in-market accounts.
RollWorks write back contact-level data for Leads and Contact records in Salesforce in the 'RollWorks Aggregated Contact/Lead Data' custom object only when all requirements below are met:
- RollWorks is able to deanonymize the contact.
- The contact exists in your Salesforce instance with a valid email address prior.
- The email address captured by the Pixel is an exact 1-to-1 match with the email address in the existing Salesforce contact record.
Contact Object Profile fields
The table below contains the Profile identification custom fields synced to the Salesforce custom object 'RollWorks Aggregated Contact/Lead Data' and their definitions. Profile data is relevant if you have multiple RollWorks Profiles integrated with one Salesforce instance.
| Field Label | API Name | Definition |
|---|---|---|
| RollWorks Unique ID (EID) | AdvertisableEid__c | Unique RollWorks Identifier for your customer profile |
| Profile Name | Workspace__c | RollWorks name for your customer profile |
| External ID | ExternalId__c | Hyphenated value that contains both the RollWorks Unique ID and the Salesforce Account ID |
Contact Identification fields
The table below contains Contact identification custom fields synced to the Salesforce custom object 'RollWorks Aggregated Contact/Lead Data' and their definitions.
| Field Label | API Name | Definition |
|---|---|---|
| Email__c | Email address associated with the contact or lead | |
| Contact | Contact_Id__c | Unique ID of the Contact record in Salesforce |
| Lead | Lead_Id__c | Unique ID of the Lead record in Salesforce |
Contact Advertising fields
Advertising metrics synced to the 'RollWorks Aggregated Contact/Lead Data’ custom object will aggregate data from all Web Campaigns and Playbooks:
- Account Targeting Campaigns
- Account Targeting Playbooks
- Bombora Intent Playbooks
- Website Contact Targeting Campaigns
- Website Retargeting Campaigns
- Website Retargeting Playbooks
We do not sync any account or contact level data for LinkedIn and Facebook/Instagram Campaigns.
At this time we aggregate all advertising data for all campaign types and it is not possible to filter by specific campaign types or campaigns names. For such granular reporting, login to the RollWorks platform directly.
For each RollWorks advertising and metric, you will find 4 different custom fields so that you can build your reports using 4 different look-back periods: 7, 30, 60, and 90 days.
The table below contains the Advertising custom fields synced to the Salesforce custom object 'RollWorks Aggregated Contact/Lead Data’ and their definitions.
| Field Label | API Name | Definition |
|---|---|---|
| Ad Spend in the last 7 days | AdActivity_AdSpend7D__c |
Ad spend for a contact during the specified look-back days. |
| Ad Spend in the last 30 days | AdActivity_AdSpend30D__c | |
| Ad Spend in the last 90 days | AdActivity_AdSpend90D__c | |
| Ad Impressions in the last 7 days | AdActivity_Impressions7D__c |
Count of Impressions for a contact during the specified look-back days. |
| Ad Impressions in the last 30 days | AdActivity_Impressions30D__c | |
| Ad Impressions in the last 60 days | AdActivity_Impressions60D__c | |
| Ad Impressions in the last 90 days | AdActivity_Impressions90D__c | |
| Ad Clicks in the last 7 days | AdActivity_AdClicks7D__c |
Ad Clicks for a contact during the specified look-back days. |
| Ad Clicks in the last 30 days | AdActivity_AdClicks30D__c | |
| Ad Clicks in the last 60 days | AdActivity_AdClicks60D__c | |
| Ad Clicks in the last 90 days | AdActivity_AdClicks90D__c | |
| Conversions in the last 7 days | AdActivity_Conversions7D__c |
Count of total conversions tracked for a contact/lead during the specific look-back window. This field surfaces the number of conversion events as defined in RollWorks, and contains both attributed and non-attributed (i.e., organic) to RollWorks. Click here to learn how conversion events are defined in your RollWorks account. |
| Conversions in the last 30 days | AdActivity_Conversions30D__c | |
| Conversions in the last 60 days | AdActivity_Conversions60D__c | |
| Conversions in the last 90 days | AdActivity_Conversions90D__c | |
| AdDriven Conversions in the last 7 days | AdActivity_AdDrivenConversions7D__c |
Count of total Ad-Driven* conversions tracked for a contact/lead during the specific look-back window. This field surfaces the number of conversion events as defined in RollWorks, and contains both attributed and non-attributed (i.e., organic) to RollWorks. *Ad-Driven: A conversion, whereby there was also at least 1 impression in the 30 days prior to the conversion. Click here to learn how conversion events are defined in your RollWorks account. |
| AdDriven Conversions in the last 30 days | AdActivity_AdDrivenConversions30D__c | |
| AdDriven Conversions in the last 60 days | AdActivity_AdDrivenConversions60D__c | |
| AdDriven Conversions in the last 90 days | AdActivity_AdDrivenConversions90D__c | |
| ViewThrough Conversions in last 7 days | AdActivity_ViewThroughConversions7D__c | Count of view-through conversions for a contact/lead during the specific look-back days. This field contains only view-through conversions attributed to RollWorks advertising. |
| ViewThrough Conversions in last 30 days | AdActivity_ViewThroughConversions30D__c | |
| ViewThrough Conversions in last 60 days | AdActivity_ViewThroughConversions60D__c | |
| ViewThrough Conversions in last 90 days | AdActivity_ViewThroughConversions90D__c | |
| ClickThrough Conversions in last 7 days | AdActivity_ClickThroughConversions7D__c | Count of click-through conversions for a contact/lead during the specific look-back days. This field contains only view-through conversions attributed to RollWorks advertising. |
| ClickThrough Conversions in last 30 days | AdActivity_ClickThroughConversions30D__c | |
| ClickThrough Conversions in last 60 days | AdActivity_ClickThroughConversions60D__c | |
| ClickThrough Conversions in last 90 days | AdActivity_ClickThroughConversions90D__c |
Contact Engagement fields
For each RollWorks engagement and metric, you will find 4 different custom fields so that you can build your reports using 3 different look-back periods: 7, 30, 60, and 90 days.
The table below contains the Engagement custom fields synced to the Salesforce custom object 'RollWorks Aggregated Contact/Lead Data’ and their definitions.
| Field Label | API Name | Definition |
|---|---|---|
| Page Views in the last 7 days | AdActivity_PageViews7D__c | Count of all page views for a contact during the specified look-back days. |
| Page Views in the last 30 days | AdActivity_PageViews30D__c | |
| Page Views in the last 60 days | AdActivity_PageViews60D__c | |
| Page Views in the last 90 days | AdActivity_PageViews90D__c | |
| Ad Driven Page Views in the last 7 days | AdActivity_AdDrivenPageViews7D__c |
Count of Ad Driven Page Views for a contact during the specified look-back days. Ad-Driven Page View: A page view by a contact, whereby there was also at least 1 impression in the 30 days prior to the page view. |
| Ad Driven Page Views in the last 30 days | AdActivity_AdDrivenPageViews30D__c | |
| Ad Driven Page Views in the last 60 days | AdActivity_AdDrivenPageViews60D__c | |
| Ad Driven Page Views in the last 90 days | AdActivity_AdDrivenPageViews90D__c |
Create New Account Records in Salesforce
RollWorks will not create new Account records in your Salesforce instance through the daily Salesforce integration sync. Alternatively, you can use the RollWorks Command Center to uncover in-market accounts and create new Account records in your Salesforce instance.
Create new Contacts/Lead Records in Salesforce
RollWorks will not create new Contact or Lead records in your Salesforce instance through the daily Salesforce integration sync. Alternatively, RollWorks offers you the ability to create brand new Contacts in Salesforce using Contact Discovery Workflows.
Salesforce data ingested by RollWorks
Visit this Help Center article guide to learn what Salesforce data is ingested by RollWorks and how it is synced from your CRM into our system.