By using RollWorks’ account based platform we are able to deliver on the promise of ABM and revenue efficiency, by helping our customers with the following:
- Uncovering the Right Accounts and Contacts
- Syncing Critical Data to Your System of Record
- Enabling Alignment Across Your GTM Organization
- Sending Timely, High-Value, Actionable Signals to Marketers and Sellers
- Running Multi-Channel Coordinated Plays
The promise of ABM is to identify the right accounts that will progress through the buying journey at a higher rate and faster, resulting in a higher volume pipeline and faster conversions. Sales alignment and timely sales action on RollWorks insights are crucial for realizing this value.
RollWorks provides multiple features to achieve revenue efficiency, and for each feature we have defined a framework to present measure against:
Depending on your business objectives and goals for your ABM program, below is a guide with tactics and KPIs to start measuring success of your coordinated plays.
Next Steps
Continue with your next onboarding phase: ABM Features, Benchmarks, and Measurement.