There are different types of pain points you can solve with ABM. We will list the most common RollWorks ABM use cases for you to get inspired when defining your own strategy setup in the next onboarding phase.
First, pick the stage of the Account Journey to focus on that aligns with your ultimate account-based and business goals. How do you plan on engaging those accounts, and contacts, and measuring progress and success?
These Account-Based Programs will give you an action plan on how to achieve the following goals:
- Identify high fit accounts and members of the buying committee
- Identify in-market accounts and contacts that require prioritization
- Surface account data (fit, intent, engagement, advertising) in my reporting source of truth (CRM) or data warehouse
- Execute cross channel campaigns (email, chat, advertising) that align messaging and experience
Next Steps
Click here to continue with your next onboarding topic: ABM Use Cases and Strategy execution