RollWorks Company Attributes

What are RollWorks Company Attributes?

RollWorks Company Attributes are account-level firmographic data that describes the characteristics of the accounts in the RollWorks database such as their name, their size, their industry, etc. These attributes can be used in different areas of the RollWorks platform as filters to create accounts lists, contacts lists, etc.

Our Company Attributes data is sourced from a number of leading data partners so that we can offer you a strong balance between accuracy and scale.

RollWorks Company Attributes Definitions
Domain Website associated with the company
Company Revenue Annual revenue generated
Company Size Number of employees
Country Headquarters location
Company Industry Industry that the company belongs
Technologies Technologies used by the company


RollWorks Features Supported

You can use RollWorks Company Attributes as filters in the following RollWorks features:

  • Account List Builder: create Account Lists and Account Groups to target them with ads
  • Contact List Builder: create CRM contact lists within accounts matching your desired firmographic attributes.
  • The RollWorks Command Center: Find accounts matching your desired firmographic attributes and other signals like intent and journey stage, to push them to your CRM as new records, or create new Account Lists. Please note Technologies is not available as filter in the Command Center.
  • Workflows: Automate your go-to-market (GTM) strategy, leveraging RollWorks Company attributes, and other account data and insights from RollWorks across your connected systems with a built-in orchestration tool that brings your GTM tech stack together.


Who can access

Your Package RollWorks Company Attributes
Standard Advertising Not Included - Market Insights Add-On available to upgrade.
Advanced Advertising Included
ABM Included
ABM with Advanced Advertising Included
Starter (Legacy) Included
Standard (Legacy) Included
Professional (Legacy) Included
Ultimate (Legacy) Included
Free Tier Not included



If you encounter inaccurate or incomplete RollWorks Company Attributes please reach out to Customer Support. Our team reviews all reports and takes periodic steps to issue manual overrides to ensure the accuracy and consistency of our data. This helps us resolve any discrepancies and normalize the information provided by our different providers.


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