Create Web Ads
This feature allows you to create Web Ads with our well tested templates using your own assets in a self-serve manner, preview them and use them in your campaigns right away.
Follow the steps below to create Web Ads using our self-serve builder:
- Log in to RollWorks and navigate to Advertising > Ad Library
-
Click Create and select Create Web Ads from the dropdown menu
-
Fill out the fields on the left and preview the ads on the right
-
Click the robot icon to leverage our AI to help you generate Ad Copy and CTA suggestions based on your brand
-
Click Create in the top right corner
- Your ads are now added to the Ad Library and ready to be assigned to campaigns
Requirements
Image assets provided to create web ads need to meet the following criteria:
- File format: .png, .gif, .jpg, or .svg
- File size: up to 5MB
- Ad Content Guidelines
Best Practices
Use visually compelling faces, colors, and/or products. Minimum dimensions of 1000x1000 recommended to accommodate all ad sizes. Our image tool allows you to crop and zoom your high-resolution images. Please avoid images containing text or graphics.
Ad Set Elements
Create Web Ads feature will create an Ad Set that consists of 6 standard web ad sizes:
| Size | Placement |
|---|---|
| 300 x 250 | Desktop, Mobile (phone/tablet) |
| 300 x 600 | Desktop, Mobile (phone/tablet) |
| 728 x 90 | Desktop, Mobile (phone/tablet) |
| 320 x 50 | Desktop, Mobile (phone/tablet) |
| 160 x 600 | Desktop, Mobile (phone/tablet) |
| 970 x 250 | Desktop |
FAQ
Can I create one ad or does it always have to be the whole set?
No. Each time you create ads we will create the whole set but you can always delete the unwanted ones in the Ad Library.
Can I use my own fonts for creating ads?
No. Ad creation is limited to the fonts that are provided by default from the dropdown menu.
Can I download the ads I've created?
No. The system doesn't have the option to let you download the ads, but you can use the workaround and take advantage of the "Save Image" option when you click the right mouse button on the image. See below: