Geotargeting Options for Playbooks

When launching an advertising Playbook with RollWorks, you will select your desired geotargeting within the Playbook settings to define the location of the users you want to target.

Geotargeting is based on the user location

Geotargeting is based on the location of the individual user targeted. It is not based on the company headquarters or physical company location.


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By Country

You can select a single or multiple countries as your geotargeting filter in a Playbook.

The following guides have step-by-step instructions to launch a Playbook and setup geotargeting by country:


Granular Geotargeting: Zip Code, City, State

Granular geotargeting based on Zip Code, City, or State is not available for advertising Playbooks. Our recommendations is to target at the country level for optimal reach.

If you would like to launch an advertising program targeting specific zip codes, cities or states you can launch a Website Campaign.


Global Region Geotargeting: AMER, APAC, EMEA, etc

Global regions are not available as a filter within Playbooks:

  • EMEA (Europe, the Middle East and Africa)
  • NA (North America)
  • LATAM (Latin America)
  • APAC (Asia-Pacific)

You can manually select all the countries that make up a Global Region individually. 

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